Think of your website as an extension to your brand and think of our team as an extension to your marketing efforts. Our services include, but are not limited to:
• Web Redesign
We can build your site from the ground up or give your current website a complete makeover. We also offer limited web application development services.
• Site / Information Architecture
We can help you organize and catalog your existing site into a content inventory (or we can use this link: content inventory). Through this information architecture, you can create a more logical and user-friendly site navigation. You will be able to see what parts of your site are redundant, outdated or trivial (ROT), and the content creator for each page.
• Search Engine Optimization (SEO)
Through the use of meta tags and content strategy, we’ll help you to make sure your website appears in the top search engine results. This includes search engine keyword and description creation as well as using those keywords throughout your copy in a natural tone.
We sit down with real users and ask them to perform multi-step tasks, ranging from simple to complex, and record their actions and reactions. We use the results of this simple and low-cost method to analyze how to make your site user-friendly and easy to navigate.
• Site Audit / Research
We do an in-depth review of your current website and let you know where you can improve. We research the best way to reach your users and meet their needs while guiding the design or redesign of your website.
• Content Management System (CMS) Support
We use the Hannon Hill Cascade Server CMS to create websites that are easy to edit and manage. We offer the use of this CMS to the departments and colleges of FIU, in combination with or separate from our web design and development services.
• Writing for the Web
We can write or re-write your content so that it is fit for the web. The average visitor will spend less than five minutes on your site. We can help you make sure they are impressed by the quality of your content, not quantity.
The sky is the limit, really. Browse through our projects while you think it over.
Need some snazzy graphics or crisp marketing materials? Take a look at our sister department’s services over at the Publications website.
Looking for some guidance on that social media strategy of yours? Visit our other sibling department, Marketing & New Media.