Redesign Contact Must-Haves
More than anything, I would love to be able to choose the person whom I work with on website redesigns for our colleges, schools, and departments. A lot of the time the contact ends up being someone who doesn’t not have ample time to work on the project and isn’t familiar with the marketing goals or the website’s audience. This can cause a big problem for the design and content – the project won’t get the attention it needs and the redesigned website won’t align with the needs of the users or the branding of the college, school, or department.
For the best outcome on a website redesign, you don’t have to work with a web-savvy tech nerd. You do need a contact who:
- is familiar with the current website and can identity where it is failing
- works directly on the marketing/branding
- knows the audience(s) the website needs to reach
- is easily accessible and available for meetings
- has ample time to dedicate to the project
- has the authority to sign off on the design, or at least works closely with someone who has that authority
- is willing to take your expert advice
- is willing to give their expert advice in return
If you’re handed the name of a dean, chair or any other senior administrator as your contact, the best thing to do is to kindly ask if they wouldn’t mind if you worked with a trusted marketing person instead. Always acknowledge that their expertise and input is indeed very important, but suggest to them that the time and cooperation you’ll need from them may be a bit much with their already busy schedule. The higher up they are, the less likely they are to have the time to review important things like content inventories, information architecture documents, design wireframes and high fidelity mockups – not to mention the countless emails that will be exchanged during the redesign process.
If you have any advice on the ideal person to work with on redesign projects, please do share. Similarly, if you have experiences of successfully working with the higher ups, I’d love to hear how you made it work.
FIU Web Communications is a full service web team that provides support and consulting for departments at FIU. If you need help in implementing any of your web needs, please contact us.
If you enjoyed this post, please consider leaving a comment or subscribing via rss feed or email to have future articles delivered to you.